RESEARCH

Frontiers of Innovation in Community Engagement
News Organizations Forge New Relationships with Communities

A Report from the Center for Citizen Media

The Center for Citizen Media created this report on how traditional news organizations are encouraging audience involvement.  The report was written by Lisa Williams, founder of H2otown and Placeblogger, with Center for Citizen Media Director Dan Gillmor and journalist Jane Mackay.

From the report:

“The gates are opening, and it’s about time.

News organizations are recognizing that their audiences are more than empty receptacles waiting to be filled with information selected an editorial priesthood—more than consumers whose only interaction with the media is to buy what is sold, or not. Traditional media companies are beginning to understand that the audience can, and should, become part of the editorial process.”

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