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Citizen Media: Fad or the Future of News?
The rise and prospects of hyperlocal journalism

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Credits

Citizen Media:
Fad or the Future of News?

The rise and prospects
of hyperlocal journalism

    - By Jan Schaffer     - J-Lab Executive Director

Read news release:
CitMedia Sites are Here to Stay

Special thanks to The Ford Foundation for its support of this research.

Thanks to reporter Susan Brenna for her in-depth interviews and reporting;  to Jeff Olson of ShowofHands.com for helping to design and field the online survey; and to
J-Lab’s Craig Stone and Katie Aulwes for all their copyediting, web production and publishing help.

(c) 2007
J-Lab: The Institute for Interactive Journalism
Philip Merrill College of Journalism, University of Maryland, College Park

Table of Contents

Introduction by Jan Schaffer

Chapter 1: The Big Picture
    • Chapter Introduction
    • About the Study
    • Hyperlocal Diversity
    • Defining Citizen Media
    • Common Characteristics
    • Having Impact

Chapter 2: Mapping Citizen Media Models
    • Chapter Introduction
    • Community Cooperatives
    • Trained Citizen Journalist Sites
    • Professional Journalist Non-profit Sites
    • Professional Journalist For-profit Sites
    • Blog Aggregator Sites
    • Syndicated Multi-site Models
    • Legacy Media Sites
    • Solo Enterprise Non-profit Sites
    • Solo Enterprise For-profit Sites

Chapter 3: Creating Content
    • Chapter Introduction
    • To Edit or Not
    • Mission Statements
    • Getting Back What You Put Out
    • Reverse Publishing: From Web to Print

Chapter 4: Building Interest
    • Chapter Introduction
    • Starting Out
    • Offering Feedback
    • Expanding Coverage
    • Assigning the Job
    • Building on Brands

Chapter 5: Making Money
    • Chapter Introduction
    • Bluffton Today
    • Wicked Local
    • New West
    • Village Soup
    • Backfence
    • Baristanet
    • Voice of San Diego

Chapter 6: Charting Success, Sustainability
    • Chapter Introduction
    • Community Sites
    • New Media Companies
    • Old Media Companies
    • Wish Lists

Appendix:
Methodology
Who Participated in the 31 In-depth Interviews?
Who Participated in the Online Survey?