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• Mar. 15: The State of the News Media
• Mar. 2: Lessons to be Learned by Legacy Media
• Feb. 18: New News Site Mirrors Others

12. Use other resources

There’s a wealth of information (free and otherwise) to be had on search engine optimization:

Google’s own tips page is one good place to start. If you suspect your site isn’t being indexed by Google, then you can submit your homepage URL to Google.

Good SEO books include:

• “Search Engine Optimization, An Hour a Day,” by Jennifer Grappone and Gradiva Couzin. This clearly written book is a good place for the novice to start and has a companion Web site that includes worksheets and a page of helpful links to other SEO sites and tools.
   
• “Search Engine Optimization for Dummies,” by Peter Kent. The book is a wealth of information - almost too much - with a chapter on where to go for links to more information, how to check broken pages, how to use government resources and more. You can “search inside” on Amazon.com. A new version was due in June 2008.

Good search sites and blogs include:

• Search Engine Watch, the grandaddy of them all, with news, tips, forums, instruction and more.
   
• Search Engine Land, by Danny Sullivan (formerly of Search Engine Watch), not only covers this topic but also has useful pages with links to gobs of information on each of the big three search engines broken down as “Google Land,” “Yahoo Land” and “Microsoft Land.”

PREV: 11. Don’t go overboard to get search results